Potomac Mills mall is set to welcome Vineyard Vines this fall.

According to the mall’s press release, the store, known for its preppy vibe, will welcome shoppers in the Fashion District, adjacent to Bloomingdales.

Vineyard Vines was founded in 1998 by brothers Shep and Ian Murray and has established itself as a lifestyle brand known for its iconic smiling pink whale logo.

The brand offers an array of clothing and accessories for men, women, and children, focusing on coastal living and leisure. Its product line spans from polos and T-shirts to signature Shep Shirts.

Potomac Mills mall is located at 2700 Potomac Mills Circle in Woodbridge.