Maria Martin’s journey from catering her sister's wedding to opening Juan More Taco in Fredericksburg began with a small food truck in 2016.  Juan More Taco visited community events and local businesses, serving Latin American food with a twist - the dishes incorporate Honduran flavors.
Martin said the community support of their food truck was a driving factor in opening a restaurant. “We couldn’t keep up with the demand on our tiny little food trailer,” she said. They moved into 826 Caroline Street in March 2019. A second restaurant opened in Richmond in January 2024.