Transurban North America, operator of the 95, 395, and 495 Express Lanes, the Virginia Department of Transportation (VDOT), the Virginia Department of Motor Vehicles (DMV) and the Virginia State Police (VSP) are partnering to launch an innovative defensive driving safety campaign targeted to motorists traveling along interstates 95, 395, and 495.
The campaign uses messaging that urges motorists to drive defensively due to the hazards posed by other travelers’ unsafe behavior, such as speeding, texting, and aggressive driving. The partnership is using results from an initial pilot campaign initiative aimed at Express Lanes users on I-95 and I-495, which showed that positive changes in motorists’ behavior can be achieved through communicating the risk of other drivers’ actions.
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