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Marketing can be a complex and daunting task for small business owners, especially when you’re starting from scratch.To help simplify the process, I’ve developed a four-step marketing framework that covers the essential components of any successful marketing strategy: audience research, messaging & positioning, content strategy, and tactical execution.
1. Audience research
Creating content that resonates with your audience is essential, but it’s not always easy to figure out what your audience wants. Luckily, there are a number of different techniques you can use to research your audience and find out what they care about.
One of the best ways to get started is by using social media. Look at which topics your followers are talking about and see which ones generate the most engagement. You can also use social media to survey your audience and find out what kind of content they’d like to see from you. Another great way to research your audience is by conducting surveys.
Next email: Messaging & positioning
That’s it from me today. I try to keep each email short to make them easy to read and understand.
In the next email, you’ll learn about messaging & positioning. What you say is just as important as when and where you say it.
Recent Stories
Osbourn Park High School has received the Virginia School Breakfast Award from the Virginia Department of Education (VDOE) for its success in expanding breakfast access, maintaining nutritional integrity, and serving more scratch-cooked meals. The school is one of three recipients this year.
Cafeteria manager Nidia Bruno expressed gratitude for the recognition, emphasizing the team’s dedication to feeding students. Andrea Early, director of Food and Nutrition, noted that breakfast participation at Osbourn Park has increased by 30% and praised the cafeteria team for efficiently managing the expanded program. The school benefits from the Community Eligibility Provision (CEP) Program, which provides free breakfast and lunch to all students.
(FXBG Advance) – Local delegates Joshua Cole, a Democrat, and Hillary Pugh Kent, a Republican, have been appointed to an emergency committee that will monitor the impact to Virginia of the…
Nothing Bundt Cakes has officially opened its doors just outside Manassas, bringing its signature, handcrafted bundt cakes to the community. The Prince William Chamber of Commerce celebrated the occasion with a ribbon-cutting ceremony at the new bakery at 9825 Liberia Avenue, Suite 101.
The popular national bakery chain, known for its rich, moist cakes and signature cream cheese frosting, offers a variety of flavors and sizes, from bite-sized Bundtinis to 10-inch Bundt cakes perfect for special occasions. The store aims to be a go-to destination for birthdays, anniversaries, and everyday celebrations.
“We are ecstatic to have them join the thriving business community in Prince William County,” said a representative from the Chamber. “Their presence adds to the diverse selection of locally owned and franchised businesses that make this area a great place to shop and dine.”
Federal prosecutors in the Eastern District of Virginia recently secured convictions in multiple high-profile cases. A Maryland man was convicted of trafficking cocaine and fentanyl to Fredericksburg, while a Stafford man was found guilty of assaulting a deaf passenger during a flight. A Honduran national was sentenced for illegally reentering the U.S. and failing to register as a sex offender, and a Dumfries man pleaded guilty to fraudulently obtaining COVID-19 relief funds. Each case underscores the ongoing efforts of law enforcement to hold criminals accountable. Read on for case details and links to full press releases.
Travel to French soil and join us for a night filled with two of the most beloved French traditions—no plane ticket required! ?
On January 25th, we invite you to experience the magic of Galette des Rois, a 700-year-old tradition celebrated across France throughout the entire month of January (and even beyond!). This sweet, almond-filled puff pastry topped with a golden crown isn’t just a treat—it’s a celebration! The lucky person who finds the fève (a porcelain charm hidden in one of the slices) becomes the King or Queen for the Day, and don’t worry—there will be plenty of royalty to go around! ??
But that’s not all! In France, Les Voeux (New Year’s wishes) continue throughout January, often accompanied by Champagne and good cheer. We’re bringing that festive spirit to you, with a lively evening packed with French food, wine, and music.
What’s in store:
Experience the passion and drama of Puccini’s “The Girl from the Golden West”.
Featuring special guest musicians from The Chesapeake Youth Orchestra,
this performance brings Puccini’s masterpiece to life with an extraordinary cast.
