Embrey Mill Town Center is about to get a spicy kick with the grand opening of Crimson Coward, a restaurant specializing in Nashville-inspired Hot Chicken sandwiches. I recently took my family to try the menu and interviewed Nabil Asad, the owner of the Crimson Coward franchise, to delve into the details of this new culinary venture.
Asad, with a rich history in the restaurant business, mentioned that while Crimson Coward is different from the Subway venture he opened in Aquia Town Center 30 years ago, the operation shares some similarities. He emphasized the commitment to freshness, with no on-site freezers, ensuring everything is made to order, just like Subway. Notably, the chicken is prepared in plain view of customers, breaking away from the conventional kitchen-behind-a-wall approach.
Asad owns multiple restaurant concepts in various states, including Tropical Smoothie Cafés, Sweet Frog, and a Five Guys franchise in Seattle. He opened his first Crimson Coward a year ago in Woodbridge.
“I gotta like the food first because I know I could operate the franchise,” he said. His decision to invest in Crimson Coward stemmed from his enjoyment of the food after visiting one of the California locations.
During our visit, we ordered a variety of sandwiches, including the classic Boneless Breast with Crimson Sauce, Slaw, Pickles, and Brioche Bun and a “homestyle” version with Toasted Bread and Melted American Cheese. The spiciness level ranged from mild to medium, with the latter just right.
Children are not forgotten at Crimson Coward, as they offer a kid’s meal with chicken tenders, French fries, and toast. Despite the lack of seasoning on the chicken, the seasoned fries proved too much for our little girl’s taste buds.
Asad, reflecting on his journey, expressed gratitude to Stafford County, where he opened his first Subway store in his 20s. “That was my first store,” he said. “So this is where I started. And I’m very, very thankful and faithful for Stafford because this was my beginning,” said Asad.
The opening of Crimson Coward adds another chapter to his successful restaurant ventures. Seven locations are in the works, including one in Fredericksburg, near Mary Washington University.
The restaurant at 825 Wonder Road, just off Courthouse Road near Interstate 95, will open today, Monday, Feb. 5, 2024.
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A Night on the Riviera
Experience a magical evening at the Embassy of France with A Night on the Riviera, an event that will transport you to the glamour of the French Riviera while celebrating the vibrant spirit of Mardi Gras!
Indulge in an exquisite selection of French wines and champagne, paired with the finest French cuisine prepared by the talented Chef of the Embassy of France. Additionally, Chef Hugh Cossard will be carving ham live, ensuring freshness and exceptional flavor. Don’t miss out on the authentic French crêpes, made to order and sure to transport you straight to the streets of Nice.
For those seeking an extra touch of exclusivity, the VIP experience includes unlimited champagne, adding an extra layer of sophistication to this festive celebration.
Travel to French soil and join us for a night filled with two of the most beloved French traditions—no plane ticket required! ?
On January 25th, we invite you to experience the magic of Galette des Rois, a 700-year-old tradition celebrated across France throughout the entire month of January (and even beyond!). This sweet, almond-filled puff pastry topped with a golden crown isn’t just a treat—it’s a celebration! The lucky person who finds the fève (a porcelain charm hidden in one of the slices) becomes the King or Queen for the Day, and don’t worry—there will be plenty of royalty to go around! ??
But that’s not all! In France, Les Voeux (New Year’s wishes) continue throughout January, often accompanied by Champagne and good cheer. We’re bringing that festive spirit to you, with a lively evening packed with French food, wine, and music.
What’s in store:
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