A Gen Z–focused marketing campaign created by Prince William Public Libraries has earned national recognition from the Urban Libraries Council, which named the system a Top Innovator for 2025 in the Advocacy and Awareness category.
The award recognizes the campaign, titled “Finding a Way to Slay Among Gen Z,” which originated at Bull Run Library and featured branch manager Gregg Grunow delivering a script written by a teen volunteer using Gen Z slang to promote library services.