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New Iconic Sign Installed at Central Park in Fredericksburg

A crew installs a new 160-foot sign above Fredericksburg's Central Park shopping center on Feb. 5, 2025.

The sign, which overlooks Interstate 95, marks a significant milestone in ongoing efforts to modernize the retail hub. It is a refreshed version of the shopping center’s original signage, which has stood since its opening 30 years ago.

Steven Crews, a spokesman for Central Park, confirmed that the updated sign is part of a broader initiative to enhance the shopping experience. “Modernizing the ‘Big Red’ sign to match the motif of the new I-95 sign, as well as updating directional signs throughout the complex, is all part of our vision for the future of Central Park,” Crews said.

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