I’m very focused on growing our newsletter because it is the most direct method of communicating with you. Unlike social media, no algorithms stop you from seeing your local news. What I send is what you see.
With that in mind, here’s a little unscientific analysis of the email newsletters sent on Feb. 17, 2024, and Feb. 17, 2025. While this is a snapshot of just two days, not an average, it’s still fun to compare.
Here goes, and thank you for your continued support:
Updated Email Performance Comparison: 2024 vs. 2025
1. Open Rate: Slight Decrease
2024: 30.6% (4,715 opened)
2025: 28.0% (5,178 opened)
While the open rate has decreased slightly (-2.6 percentage points), the total number of opens increased due to a larger recipient base.
2. Number of Recipients & Total Opens: Strong Growth
Successful Deliveries:
2024: 15,428
2025: 18,490 (+3,062 recipients, +20% increase)
Total Opens:
2024: 6,606
2025: 6,544 (slight decrease)
3. Click Rate & Engagement: Higher Clicks per Unique Open
Click Rate:
2024: 3.1% (473 clicked)
2025: 3.9% (725 clicked) (+53% increase in total clicks)
Clicks per Unique Open:
2024: 10.0%
2025: 14.0% (+40% increase)
This indicates that while slightly fewer people opened the email proportionally, those who did were more engaged and clicked more frequently.
4. Bounce Rate & Unsubscribes: Improved List Quality
Bounce Rate:
2024: 0.12% (19 bounced)
2025: 0.03% (6 bounced) (Improved)
Unsubscribe Rate:
2024: 0.01% (1 unsubscribed)
2025: 0.03% (6 unsubscribed)
The lower bounce rate suggests better email list hygiene, but unsubscribe rates slightly increased, likely due to the larger audience.
Key Insights & Actionable Steps
The list has grown by 20%, but engagement needs optimization.
Click-through engagement is significantly higher, meaning content resonates well.
The bounce rate improved, indicating better deliverability.
The slight open rate dip suggests a need for better subject lines or segmentation strategies.
Author
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A Night on the Riviera
Experience a magical evening at the Embassy of France with A Night on the Riviera, an event that will transport you to the glamour of the French Riviera while celebrating the vibrant spirit of Mardi Gras!
Indulge in an exquisite selection of French wines and champagne, paired with the finest French cuisine prepared by the talented Chef of the Embassy of France. Additionally, Chef Hugh Cossard will be carving ham live, ensuring freshness and exceptional flavor. Don’t miss out on the authentic French crêpes, made to order and sure to transport you straight to the streets of Nice.
For those seeking an extra touch of exclusivity, the VIP experience includes unlimited champagne, adding an extra layer of sophistication to this festive celebration.
Travel to French soil and join us for a night filled with two of the most beloved French traditions—no plane ticket required! ?
On January 25th, we invite you to experience the magic of Galette des Rois, a 700-year-old tradition celebrated across France throughout the entire month of January (and even beyond!). This sweet, almond-filled puff pastry topped with a golden crown isn’t just a treat—it’s a celebration! The lucky person who finds the fève (a porcelain charm hidden in one of the slices) becomes the King or Queen for the Day, and don’t worry—there will be plenty of royalty to go around! ??
But that’s not all! In France, Les Voeux (New Year’s wishes) continue throughout January, often accompanied by Champagne and good cheer. We’re bringing that festive spirit to you, with a lively evening packed with French food, wine, and music.
What’s in store:
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