At Potomac Local News, we value our readers’ feedback. Recently, we surveyed to learn what you think about our email newsletter and the local news coverage we provide. Your responses helped us better understand what works, what could be improved, and what content you’d like to see more of.
High Satisfaction and Relevance
The majority of respondents rated their overall satisfaction with the newsletter highly, with an average score of 4.6 out of 5. Many of you appreciate the local coverage and the stories we feature daily. Readers also found the content highly relevant, with several respondents mentioning their preference for local political updates, community events, and coverage of notable figures in the area.
What You Enjoy Most
When asked about their favorite types of stories, readers highlighted:
- Local events and activities
- Political updates and government news
- Stories about small businesses and community leaders
- Coverage of Manassas Park and Stafford County
Some of you also expressed interest in more technology news, high school theater coverage, and updates on tax expenditures in Prince William County.
Newsletter Frequency – Just Right or Too Much?
We asked how you feel about receiving two newsletters per day. The responses were mixed:
- Most readers (about 60%) are happy with the current schedule.
- Some prefer receiving just one newsletter per day.
- A small number remain undecided.
Based on this feedback, we’ll continue monitoring engagement and make adjustments if necessary.
Reading Habits and Engagement
A strong majority of you—over 70%—read the newsletter every day. That tells us we’re providing valuable content that keeps you informed. However, when it comes to engaging with links and ads:
- Some readers frequently click on news stories within the newsletter.
- Others rarely click, preferring to skim the headlines.
- Event listings and community updates were among the most clicked-on content.
This insight helps us refine the way we present links, ensuring the most important stories stand out.
Design and Layout – Room for Improvement
While the content scored well, opinions on the newsletter’s design and layout were more varied. Some readers rated it highly, while others felt it could be improved. Several respondents mentioned they had no major issues, but a few suggested tweaks to make navigation smoother.
Your Suggestions for Improvement
Many readers were satisfied with the newsletter, with some saying it’s “Good as is!” However, a few areas of improvement emerged:
- More in-depth coverage of government spending and tax allocation.
- Increased coverage of technology and local high school theater programs.
- Clearer formatting and design improvements for readability.
What’s Next?
We’re taking your feedback seriously and will work on implementing the changes that matter most to you. You can expect:
- Continued coverage of local government, business, and community events.
- Possible adjustments to newsletter frequency based on engagement.
- Improvements to newsletter design and layout for a better reading experience.
- Thank you for taking the time to share your thoughts with us!
- If you have additional feedback, please email us or post your suggestions online in the comments section. Your input helps us continue delivering the local news you care about.
Thanks for your continued support.
Uriah Kiser
Founder and Publisher
Potomac Local News
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