Fredericksburg celebrated the grand opening of its new Visitor Center on January 10, 2025, with an open-house event that drew hundreds today at the newly renamed City Center government building, formerly known as the Executive Plaza. Community members gathered at 601 Caroline Street to explore the revamped space, enjoy light refreshments, and learn about the Visitor Center’s offerings.
The new facility, described as brighter and more accessible, provides an inviting hub for showcasing Fredericksburg’s artists and businesses. “The center is fabulous,” said Mayor Kerry Devine. “It has space for showcasing our artists and businesses, and we’re just so excited to welcome people to this new center.”
Rita McClenney, President and CEO of the Virginia Tourism Corporation, emphasized the importance of the Visitor Center as a resource for wayfinding and discovering unique experiences in Fredericksburg. “A lot of people research before they travel, but there’s nothing like being on the ground and finding out about a place through the people who know it best,” said McClenney.
With its central location between Northern and Central Virginia, Fredericksburg serves as a crossroads for visitors exploring the state. Tourism remains a vital economic driver, with Virginia seeing $33 billion in visitor spending in 2023, equating to $91 million daily.
The opening of the new Visitor Center highlights Fredericksburg’s commitment to fostering growth and promoting its rich historical and cultural offerings. Officials noted the city’s dedication to being business-friendly and inviting diverse enterprises downtown, contributing to a thriving community.
As Fredericksburg prepares for significant events like the American Revolution’s 250th anniversary in 2026, the new Visitor Center positions the city as a prime destination for tourists and history enthusiasts.
The center moved from 706 Caroline Street to the first floor of 601 Caroline Street. The new location is significantly larger, more modern, and more ADA accessible – concluding a five-year initiative to provide visitors with an accessible space.
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