Manassas is at a crossroads, striving to honor its Civil War legacy while addressing the challenges of modern growth. This was the key takeaway from a community research report conducted by North Star, a branding and development consulting firm, and presented during a joint Manassas City Council and Economic Development Authority meeting on Monday, December 2, 2024.
The survey, which sought to measure resident perceptions and identify growth opportunities, underscores the city’s dual identity: a historic landmark with a vibrant, modern beat. North Star conducted the online survey, which garnered responses from 1,520 residents, including 1,118 from Manassas. Nearly 20% of participants identified as Hispanic, Latin American, or Caribbean, reflecting the city’s diverse population. The survey had a margin of error of ±2.51%.
Participants were asked to evaluate the city across several dimensions, including quality of life, economic development, and cultural identity. Key findings included:
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