We’re about to enter our 14th year of publishing local news for communities between Manassas and Fredericksburg.
As an entrepreneurial journalist who built Potomac Local from the ground up into one of our region’s most trusted news and community information sources, I’ve never stopped thinking about how to help small businesses grow their businesses and improve our communities.
In 2024, we’re launching the region’s best advertising and marketing membership solution, with multiple features and expansive reach, at a great annual price you can’t get anywhere else.
We call it Local Spotlight, and it’s got some fantastic benefits.
On our website
- Local Spotlight members will have at least three responsive ads across our website, potomaclocalnews.com.
- The responsive ads feature a photo, a company logo, a tagline to describe the business, and a click-through link to your website.
Get Social
We’ll share Local Spotlight members’ messages on our Facebook or X (formerly Twitter).
Out front in our newsletterÂ
- We’ll publish your messages in our Publisher Newsletter, “The Publisher’s Post,” sent to 15,000+ local opt-in subscribers.
It’s about Trust
- We’re extending the trust Potomac Local has built with its readers and our 500 members, who have an annual paid membership, to access 100% of our content to our Local Spotlight members.
Local Spotlight is live now on potomaclocalnews.com in the center and sidebar of the homepage. See examples here (Local Spotlight positions outlined in red).
It’s a breeze to set up your Local Spotlight
Using content from your existing website or social media takes only a minute to create a Local Spotlight ad to be seen year-round by more than 1.5 million website visitors.
Local Spotlight Pricing
- $1,788 for 12 months
- Non-profit Ad Match Grant $894 for 12 months with matching give from non-profit.
- Reach 1.5 MILLION annual readers
- Reach 15,000+ email newsletter subscribers
- 18,000+ Facebook followers
- 6,000 X (formerly Twitter) followers
JOIN TODAY, and let’s get started on this exciting journey of business growth!
Recent Stories

Properly using a car seat can reduce the risk of injury or death in a car crash by a significant amount, with studies showing reductions of 71% for infants and 54% for toddlers.
Check your child safety seat with the Montgomery County Safe Kids Coalition on Thursday March 20, 2025 from 10am-12:30pm. No appointment necessary.
Fitzgerald GMC Rockville

McClung-Logan Equipment Company is hosting its 40th Annual Oyster Roast, a signature customer appreciation event celebrating tradition, community, and generosity.
This year’s milestone celebration will take place on Thursday, March 6th, from 4:00 PM to 7:00 PM at the Fredericksburg Agricultural Fairgrounds.
The first Oyster Roast began as a fundraiser in 1985, led by White Oak Equipment founder Frank McCarty, to raise donations for an employee battling cancer. This turned into a time-honored tradition for individuals facing hardship.
Your Weight Matters National Convention
Hosted by the Obesity Action Coalition (OAC) since 2012, this highly-anticipated gathering is the nation’s leading gathering focused on empowering individuals with science-based education, support and practical tools for managing weight and improving health.
This unique Convention truly has something
Cascade Landing Community Grand Opening
You’re invited to celebrate the Official Grand Opening of our newest community Cascade Landing in Dumfries, VA. Join us April 12th from 11 AM – 6 PM and fall for your new townhome!
Enjoy our grand opening celebration, complete with