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Manassas Park hires marketing firm, aims to brand itself as destination

Manassas Park is working on rebranding itself as a destination.

It's part of the city's new downtown development, where it is building a town center with a plan to create a signage and branding concept. The audience it hopes to reach: the rest of Northern Virginia.

"The city is about to embark on the next large component of it's downtown development, and we have these different developments with different names, so we wanted to come up with - well, if we're creating a true town center, what is the name of the town center?" said City Manager Laszlo Palko.

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