I believe email newsletters are the future of our local media business.
At Potomac Local, we’ve had a morning email newsletter since 2011. Two years ago, we renamed it “Breakfast Links” and its popularity skyrocketed.
Many tell me they can’t wait for it to land in their inbox each morning to catch up on local news.
In recent weeks we’ve launched new email newsletters like “Sunday Profile” and “Potomac Local List” to add to our offering of local features and events reporting.
We’re not the only organization that has embraced email. Many of our clients and others have asked if they could place their email newsletter content on PotomacLocal.com and in Breakfast Links.
Today that answer is yes, with a Boosted Email Post.
We’re very excited about this because when Potomac Local readers click the link to your Boosted Email Post on our PotomacLocal.com homepage or from the Breakfast Links email, they go right to your newsletter.
The user experience is great because they see your branding, in your environment, the same as if they are reading your newsletter from their inbox.
The Boosted Email Post is a great way to expand your reach to our 150,000 monthly readers, grow your subscriber list, and give a second life to your email newsletter content.
As an added bonus, we track the number of Potomac Local readers that click to view your content and email the information in an easy-to-read report directly to you.
You can see an example of a Boosted Email Post from the city of Manassas by clicking here and then clicking on the headline on the page “In Manassas, office rates are nearly half of the regional average while flex space demand is booming.”
It’s effortless to do a Boosted Email Post if you’re using Constant Contact or MailChimp.
To place your Boosted Email Post, I’ll need the campaign URL.
Here’s how to get it:
From Constant Contact
1. In your Constant Contact email campaign, click MORE ACTIONS at the top
2. Click “SHARE URL”
3. Copy the URL in the pop-up window
4. Paste the URL in an email and send to us
From MailChimp
1. In your MailChimp email campaign list, click the drop-down button to the right of the campaign name
2. Select VIEW EMAIL
3. Copy the URL that appears in the new browser window displaying your email content
4. Paste the URL in an email and send to us
Potomac Local will charge $99 per Boosted Email Post. If you already have an advertising agreement with us, ask me how we can incorporate this into your plan.
Please let me know if you have any questions. Thanks for reading and supporting local news in our community.
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A Night on the Riviera
Experience a magical evening at the Embassy of France with A Night on the Riviera, an event that will transport you to the glamour of the French Riviera while celebrating the vibrant spirit of Mardi Gras!
Indulge in an exquisite selection of French wines and champagne, paired with the finest French cuisine prepared by the talented Chef of the Embassy of France. Additionally, Chef Hugh Cossard will be carving ham live, ensuring freshness and exceptional flavor. Don’t miss out on the authentic French crêpes, made to order and sure to transport you straight to the streets of Nice.
For those seeking an extra touch of exclusivity, the VIP experience includes unlimited champagne, adding an extra layer of sophistication to this festive celebration.
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Travel to French soil and join us for a night filled with two of the most beloved French traditions—no plane ticket required! ?
On January 25th, we invite you to experience the magic of Galette des Rois, a 700-year-old tradition celebrated across France throughout the entire month of January (and even beyond!). This sweet, almond-filled puff pastry topped with a golden crown isn’t just a treat—it’s a celebration! The lucky person who finds the fève (a porcelain charm hidden in one of the slices) becomes the King or Queen for the Day, and don’t worry—there will be plenty of royalty to go around! ??
But that’s not all! In France, Les Voeux (New Year’s wishes) continue throughout January, often accompanied by Champagne and good cheer. We’re bringing that festive spirit to you, with a lively evening packed with French food, wine, and music.
What’s in store:
(Webinar) Diet & Dementia: Brain-Healthy Tips to Reduce Your Risk…
Did you know that your food choices can impact your risk of developing dementia?
Kick off National Nutrition Month with an educational discussion on Wednesday, March 5 at 12 PM EST with Sunday Health dementia neurologist Dr. Sara Doyle and