"Business Beat" is a sponsored column written by One Degree Capital CEO and President Rod Loges. His column examines ideas and best practices that help local businesses succeed.
Five, four, three, two, one... Happy New Year! Well, almost! The New Year is a great time to evaluate our business goals and make sure we know the answer to the question, “Why do we do what we do?”
Here is a great example: Avi, a business associate I met in 1999, said to me at the time, “Rod, I want to make it easy and affordable for business owners to build and manage websites.”
In 1999 that was easier said than done. But Avi and a few of his associates started a company that set out to do just that. While his company attracted millions in venture funding, they never gained a critical mass and eventually sold to a competitor.
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