European Wax Center in Manassas makes guests look and feel beautiful

European Wax Center opened in June at Bull Run Plaza in Manassas.

Ron Whidby, the franchise owner of the location, said European Wax Center in Manassas offers its guests a unique experience that stands out from the competition, and they strive to make guests look and feel beautiful.

“We provide an upbeat, friendly atmosphere. Our guests enjoy a personalized experience from the time they enter our doors. Our guest service coordinators greet you as soon as you arrive. We offer a private room with your licensed professional, whom we call Wax Specialists or Skin Care Specialists,” said Whidby.

European Wax Center in Manassas uses its own exclusive wax, called Comfort Wax that is shipped from Paris. The wax is applied at a lukewarm temperature, and there are no strips needed to remove the wax because it is a hard wax, meaning the wax hardens and is removed without strips, quickly and effortlessly. It’s ideal for sensitive skin and is unlike the traditional soft wax, which can cause irritations to the skin. Other places may use a hard wax like European Wax Center, but Whidby says that it’s not the same.

“A lot of the Wax Specialists can’t believe how well our wax works compared to other hard waxes they’ve used in the past,” said Whidby. The high-quality of the wax and materials used at European Wax Center is enough for guests to make return visits. Men and women, from a variety of ages, often visit the center.

“For women, the number one service is the bikini wax,” Whidby said. “Men typically get a back or shoulder wax.”

Unlike other spas, European Wax Center in Manassas only provides waxing services. “Our Wax Specialists focus on waxing all day long so they master the techniques needed to complete a service effectively and efficiently.  We are the experts in waxing, because that is all that we do. Most services are scheduled for 15 minutes, which allows many guests to come in for their waxing on a lunch break. They are in and out before their breaks are over,” said Whidby.

What else keeps guests coming back? It’s the luxury feel and setting of European Wax Center.

“When they walk past the glass door and into their wax suite, it’s a setting unlike anything else,” said Whidby. Guests are greeted by their Wax Specialist who will guide them back to their wax suite. Along the way guests see beautiful brick archways as soon as they enter the hallway.

“It’s eye-catching and that’s when we get that ‘wow,'” said Whidby.

All of the Wax Specialists who work with European Wax Center in Manassas are state licensed and have graduated from esthetic or cosmetology schools. They are also required to complete in-house training that ensures each Wax Specialist is providing the same level of excellent service to guests.

“We do more than just wax or remove unwanted hair; we reveal the natural, beautiful skin that remains. We educate our guests on proper skin care before and after their waxing,” said Whidby.

The Wax Specialists educate guests about how to hydrate their skin to prevent drying, and which products from European Wax Center’s exclusive product line they can able use so they can have better results as they continue to wax.

As part of the overall service, Wax Specialists educate guests on their exclusive four-step process, which prepares the skin before and after service, to make the waxing experience as comfortable as possible.

European Wax Center believes in the services provided, that a free service is offered to all new guests. “As long as you are a Virginia resident, we give a complimentary wax to first-time guests of European Wax Center,” said Whidby.

“We want our guests to try the products and services we have to offer. Women can get a complimentary eyebrow, underarm, or bikini line wax, or can upgrade to a Brazilian bikini wax for half-off the regular price. Men can get a free eyebrow, ear, or nose wax for their first visit.”

Packages are also offered to discount the price of services.

“For some services we have our unlimited wax pass where you can come in as often as you’d like for one year for that service,” said Whidby.  These passes are only available for the eyebrow, underarm, and bikini waxes.

The pre-paid wax pass allows guests to buy nine of the same service and get three free, where guests can save up to twenty-five percent off of their services. These passes are available for all of the services offered, and the visits never expire, so guests have the flexibility to use their visits according to their own schedule.

“So for our regular guests that know they’re coming frequently, there are ways for them to save instead of paying full price every time,” said Whidby.