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How Potomac Local helped sell-out Prince William County’s first ‘Tavern Night’

When was the last time you saw George Washington take a drink?

Come to think of it, we had never seen our first president kick back a cold one. Not even a re-enactor.

But that’s OK.

On Sept. 12 in Dumfries, they were putting down pints revolutionary style. It was “Tavern Night” at Williams Ordinary — one of the oldest buildings in Prince William County, a place actually used as a tavern during colonial times.

While old George didn’t have a drink on Tavern Night, the real George Washington most likely rode by the place during his travels through Virginia.

Tavern Night was a first of its kind for the Prince William County Historic Preservation Division. The drew local residents to Williams Ordinary for a bit of history and fun. Historic Preservation turned to Potomac Local for marketing assistance for the event.

We were happy to help turn Tavern Night into a sold-out event.

“The day our ad went up on Potomac Local, our phone began to ring almost within the hour. When we talked to people on Saturday night to see where they heard about it, a majority said the either read the article in Potomac Local or saw the ad on the website,” said Robert Orrison, with the Prince William County Historic Preservation Division. “We really appreciate all the help you provided to get the word out for our event.”

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Ads for Tavern Night appeared on every page of Potomac Local, and a promoted post appeared in our news section. It was a great mix of local advertising and content marketing.

We look forward to the next Tavern Night. And we wonder if old George Washington ever drank some of Sam Adams’ beer.

Author

  • I'm the Founder and Publisher of Potomac Local News. Raised in Woodbridge, I'm now raising my family in Northern Virginia and care deeply about our community. If you're not getting our FREE email newsletter, you are missing out. Subscribe Now!

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