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Kiser: Facebook Not Always Best Option to See Local News

Relying solely on your Facebook feed for local news about things happening where you live? Don’t be so sure it’s the only place to find what you’re looking for.

A new report from Ignite Social Media says continued to adjustments to Facebook’s news feed algorithm have lead to branded pages, like our Facebook page for Potomac Local News, to be seen by fewer users.

According to the site, some brand pages on Facebook have declines of 44% on average to as much as 88%. This means that fewer organic, or non paid content, from brand pages are showing up less frequently in users’ news feeds.

In 2011, Facebook introduced the option for organizations to pay to have their posts reach more users of the social media service. Nearly all of what we post to our Facebook page is local news, and these posts are all non-sponsored, organic posts to Facebook.

All of this is not to say Facebook is wrong for offering up the option for sponsored content. Potomac Local News also works with small businesses to create sponsored content to be consumed by our readers, on multiple platforms, to help showcase their business or organization.

But an over reliance on Facebook to get all of the great local news and information we post to PotomacLocal.com on a daily basis could mean you’re missing out on knowing what’s happening around your corner.

PotomacLocal.com is designed with you in mind, so we’ve made it easy to log on to our homepage and get the latest local headlines by area in which you live – Prince William, Stafford, or Greater Manassas. Our events calendar is promptly posted at the top right of each page. Slide show galleries and columnists appear on the home page. And, there’s great information from the local advertisers who provide financial support so we can continue covering the news that affects you.

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  • I'm the Founder and Publisher of Potomac Local News. Raised in Woodbridge, I'm now raising my family in Northern Virginia and care deeply about our community. If you're not getting our FREE email newsletter, you are missing out. Subscribe Now!

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A Night on the Riviera

Experience a magical evening at the Embassy of France with A Night on the Riviera, an event that will transport you to the glamour of the French Riviera while celebrating the vibrant spirit of Mardi Gras!

Indulge in an exquisite selection of French wines and champagne, paired with the finest French cuisine prepared by the talented Chef of the Embassy of France. Additionally, Chef Hugh Cossard will be carving ham live, ensuring freshness and exceptional flavor. Don’t miss out on the authentic French crêpes, made to order and sure to transport you straight to the streets of Nice.

For those seeking an extra touch of exclusivity, the VIP experience includes unlimited champagne, adding an extra layer of sophistication to this festive celebration.

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Travel to French soil and join us for a night filled with two of the most beloved French traditions—no plane ticket required! ?

On January 25th, we invite you to experience the magic of Galette des Rois, a 700-year-old tradition celebrated across France throughout the entire month of January (and even beyond!). This sweet, almond-filled puff pastry topped with a golden crown isn’t just a treat—it’s a celebration! The lucky person who finds the fève (a porcelain charm hidden in one of the slices) becomes the King or Queen for the Day, and don’t worry—there will be plenty of royalty to go around! ??

But that’s not all! In France, Les Voeux (New Year’s wishes) continue throughout January, often accompanied by Champagne and good cheer. We’re bringing that festive spirit to you, with a lively evening packed with French food, wine, and music.

What’s in store:

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