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Occoquan Mayor Starts Shuttle Service for Train Passengers to Spur Tourism

Porta
Porta

OCCOQUAN, Va. — Mayor Earnie Porta of the tiny town of Occoquan is said to be the town’s biggest cheerleader when it comes to letting residents in the region know about special events during holidays, town gatherings, and sales at many of the town’s independently owned small businesses.

Now, instead of just telling people about what’s happening in the town, he’s actually going to bring people there.

Porta started Occoquan Transportation Company, LLC in partnership with Amtrak with the mission of bringing passengers waiting at Lorton’s Auto Train to Occoquan. The shuttle service runs on Saturdays and Sundays between 11:30 a.m. And 2:30 p.m. with stops at the Workhouse Arts Center and Occoquan.

Porta said the idea is to give passengers who normally wait up to three hours for their train something to do while they wait.

Here’s more in a Q&A session with Porta and Potomac Local News:

1. What’s the reason why you started this service?

I’m basically starting the service in the hopes of bringing to Occoquan to eat and shop people who would otherwise probably just be sitting around for hours at a train station with little to do.

2. What’s it’s main function? How does it work?

The shuttle service is basically designed to cater to Lorton Auto Train passengers. They line up to load their cars at 11:30 a.m., and then, in most cases, are marooned at the station until the Auto Train leaves at 3:00.

I’ll be making four pick-ups at the station at 11:30 a.m., noon, 12:30 p.m., and 1 p.m. to shuttle people to the Town of Occoquan (with a stop at the Lorton Workhouse Arts Center if passengers desire), where I hope they will eat, shop, generally enjoy themselves, and be motivated come visit us again in the future. The round-trip fare is $5, but children age 12 and under ride for free.

3. What was the level of dedication / financial commitment required to start this?

The margins on this, frankly, are quite tight, which is part of what led me to take this on. With such tight margins no established company was likely to initiate a service like this, and if the Fairfax County Government decided to run a subsidized shuttle, my guess is that their taxpayers would not really favor subsidizing trips to a town in Prince William County.

Consequently, I concluded that the only way to brings these folks into Occoquan and Prince William was for someone locally to set up a targeted service. Given the tight margins sustainability (and hope-for expansion) will depend not only on demand, but on promotional sales, etc.

The LLC I set up currently contracts for the buses and pays individuals to serve as ride docents, so the upfront costs are born by the [limited liability company], but hopefully will be adequately covered by fares and promotional sales.

5. Who will drive?

At the moment I have contracted with a well-established, reputable bus company, who, along with Amtrak, has been very cooperative in setting this up. Drivers, called toute docents, are people that I need basically to be on the buses to collect money, supervise the route, and make sure that everyone gets back to the train station in time.

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