Kiser: Facebook Not Always Best Option to See Local News
– December 16, 2013 9:00 am
Relying solely on your Facebook feed for local news about things happening where you live? Don’t be so sure it’s the only place to find what you’re looking for.
A new report from Ignite Social Media says continued to adjustments to Facebook’s news feed algorithm have lead to branded pages, like our Facebook page for Potomac Local News, to be seen by fewer users.
According to the site, some brand pages on Facebook have declines of 44% on average to as much as 88%. This means that fewer organic, or non paid content, from brand pages are showing up less frequently in users’ news feeds.
In 2011, Facebook introduced the option for organizations to pay to have their posts reach more users of the social media service. Nearly all of what we post to our Facebook page is local news, and these posts are all non-sponsored, organic posts to Facebook.
All of this is not to say Facebook is wrong for offering up the option for sponsored content. Potomac Local News also works with small businesses to create sponsored content to be consumed by our readers, on multiple platforms, to help showcase their business or organization.
But an over reliance on Facebook to get all of the great local news and information we post to PotomacLocal.com on a daily basis could mean you’re missing out on knowing what’s happening around your corner.
PotomacLocal.com is designed with you in mind, so we’ve made it easy to log on to our homepage and get the latest local headlines by area in which you live – Prince William, Stafford, or Greater Manassas. Our events calendar is promptly posted at the top right of each page. Slide show galleries and columnists appear on the home page. And, there’s great information from the local advertisers who provide financial support so we can continue covering the news that affects you.