Bowling pin statue considered for Potomac Mills

The Lake Ridge-Occoquan-Coles Civic Association will hear a proposal for a new bowling pin statue to be installed at Potomac Mills mall in Woodbridge.

The sign would be similar to a sign at the Uptown Alley bowling alley at Manassas Mall, located about 20 miles away outside Manassas.

From the Thursday, April 29 meeting agenda:

PROJECT DESCRIPTION: This is a request for a Special Use Permit Signage Modification related to signage at the Potomac Mills Mall. This request is to allow a free-standing, externally illuminated, statue in the shape of a bowling pin with 20 square feet of text verbiage to be located at the exterior entry of Round One’s new store. The Round One facility has recently opened in the former Neiman Marcus Last Call store location.

The bowling pin statue element is used at all of Round One’s more than forty locations across the United States and is similar to restaurant franchise P.F. Chang’s horse statue that they locate in front of all of their stores. The bowling pin is an iconic element in their corporate branding and serves as a backdrop for many patrons who take have their photo taken in front of it when they visit.

The surrounding area is highly commercial, and the proposed sign is compatible with surrounding buildings and other signage. The visual impact and appearance of the proposed sign would be negligible in the overall variety of signage visible at the Potomac Mills property. The proposed statue is to be located just west of the main entry to the Round One facility (in the area between the sidewalk and building). There is an existing large freestanding sign at the main entry to the Potomac Mills Mall, approximately 150 feet to the east. The entry to the AMC Theater is located just to the west and has numerous signage elements and poster cases featuring current and upcoming movies.

Round One at Potomac Mills mall, located at 2700 Potomac Mills Circle in Woodbridge, opened in September 2020. The venue includes bowling, karaoke, billiards, and arcade games.

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