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Today’s Phrase: ‘Shop Small’

Today is Small Business Saturday. It’s a chance for the spotlight to switch from yesterdays deluge of deals at malls and big box chain stores to mom and pop stores across the region.

While there is nothing small about American Express – the sponsor and largest promoter of Small Business Saturday – lots of small businesses are taking part today.

In the small village of Occoquan in Prince William County, Mayor Earnie Porta in an email stated various shops will participate.

Stores like Quinns Goldsmith, 13 Magickal Moons, and Glory Be are just some of the stores participating. Cock and Bowl and the Pink Bicycle Tea Room are just some of the businesses listed on 20 pages of stores said to have deals on Saturday.

Stafford Music, 610 Pawn, and Stafford Technologies are some of the businesses listed in Stafford County.

A survey conducted by the National Federation of Independent Business and American Express, it shows 67 percent of those they spoke with will patronize a small business today. Many do it because they value the contributions small businesses make to the community.

In a press release, the survey results show where shoppers will go:

Additional findings from the Small Business Saturday Insights Consumer Survey include:

• The top five places that consumers plan to shop on Small Business Saturday are restaurants (52%), bakeries (35%), clothing stores (34%), gift shops (31%) and book shops (29%).

• The number one reason that consumers plan to support small businesses on November 24th is they value the contributions small businesses make to their community (76%), while the number two reason was better customer service (59%).

• 50% of those planning to shop on Small Business Saturday plan to “shop small” with a friend.

• 67% of consumers plan to eat out at small, independently-owned restaurant on Small Business Saturday this year.

• Word-of-mouth is the top way that consumers find small, independently-owned shops and restaurants in their communities (79%).

Shopping is quickly becoming synonymous with Thanksgiving. The National Retail Federation in a press release stated millions packed stores at midnight Thursday:

NRF estimates that holiday sales will increase 4.1 percent this year to $586 billion. NRF’s holiday sales forecast is based on an economic model using indicators like housing data, unemployment and previous monthly retail sales reports and includes retail industry sales from November and December.

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