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Manassas theater owner goes ‘rogue,’ builds a community movie house

MANASSAS, Va. — The world of Star Wars is about to go “rogue” and branch off into a series of movies never seen before, with a new story that involves few of the original main characters of the 30-year-old sci-fi series.

For Kiran “Bunny” Khorana, owner of the Manassas 4 Cinemas on Mathis Avenue, he’s also going rogue with a departure from the ‘big box” chain movie houses he competes against for first-run showings of movies like “Star Wars: Rogue One” due in theaters December 16.

“It’s easy,” explains Khorana, “I listen to our customers and provide unique services and value that they can’t get by watching a movie at home or a big cinema.”

Manassas 4 Cinemas is a family-friendly cinema, providing first run movies most days for $7.50, or $10 per ticket after 4 p.m. Tickets on Tuesday and Wednesdays are $5 all day, about half the price of the big cinemas.

One of the most popular theater rooms at Manassas 4 Cinemas is the Cafe Cinema. Outfitted with couches, recliners, and other comfortable seats, this theater allows you to enjoy a first run movie while sipping on a beer or glass of wine along with foods like pizza and hamburgers.

It is a great example of the “cinema and draft house” trend that is increasing in popularity around the country. This specific theater is available for private rental and a great place to host holiday events, birthday parties, and corporate events.

Being an independent theater gives Khorana flexibility to have a voice. When most major cinemas were reluctant to show the 2014 comedy, “The Interview,” which poked fun at the reclusive leader of North Korea Kim Jong-un, Khorana was one of a handful of independent moviehouse owners who chose to screen the movie.

Competing against the big cinemas isn’t easy, but Khorana has diligently worked to make his business success. After selling another movie house, Khorana opened Manassas 4 Cinemas in May 2011 with a first-run showing of Pirates of the Caribbean. With a lot of hard work, Khorana grew his small operation to $1.2 million in his first year.

Despite recovering from recent quadruple bypass surgery, you can often find Khorana greeting customers in the lobby. He wants to hear what his customers want, and he wants to be close by to help them get it.

Khorana expanded his customer base in Manassas and Manassas Park by providing big screen showings of international soccer and rugby matches, along with movies from other countries.

Manassas 4 Cinemas is located at 8890 Mathis Avenue in Manassas. The movie house lists showtimes on its website.

The Facts: 

Manassas 4 Cinemas
8890 Mathis Avenue
Manassas, Va. 20110
703-330-3538
Owner: Kiran (Bunny) Khorana
Showtimes: manassas4cinemas.com/location/1262/Manassas-4-Cinemas

*This post is written by Rod Loges and Jenn Mathis, of One Degree Capital in Occoquan, in collaboration with Potomac Local.
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