Why your Facebook Updater ad won’t work

How changing the text of your Facebook Updater ad can lead to great results for your business 

Our Facebook Updater ad unit is unlike anything else in the market.

A display ad unit that links to your Facebook or Twitter pages — it gives you the opportunity to have a new ad on Potomac Local any time you want one by simply updating your Facebook or Twitter accounts. The reader is taken to either your Facebook or Twitter page after they click on your ad.

While we can count the many benefits of using the Facebook Updater ad, we’d rather focus on why it doesn’t work for some customers.

We’ve heard from various customers who’ve used the Facebook Updater, “hey, the numbers look great, it’s clear people are seeing it, but it’s just not working for me.”

For advertising and marketing to work properly, we must deliver the right message to the right group of potential buyers. The Facebook Enhancer ad unit puts the power of marketing in the hands of the business owner.

“You’re wasting your money”

The ad must be updated on a daily, or near daily basis for it to be effective – just as you do your social media pages – for it to be effective. If you can’t do it, we suggest you ask a friend or family member update your ad or hire someone to do it for you.

Trust us — if you buy a Facebook Updater ad and then don’t update your Facebook page, you’re wasting your money.

What’s the best way to see your Facebook Enhancer ad deliver zero results for your business? Don’t update it.

But here’s the helpful part: The ad has a built-in reminder that can email you if the text of your Facebook Updater ad goes stale. It’s just a simple reminder stating “it might be time to update your ad.”

Coming up with new content to put on your ad isn’t difficult. Talking about your business should be fun, especially if you like what you do – it’s probably why you went into business in the first place.

Have a daily conversation with our readers

Have a conversation with our readers – many of whom are your clients. Tell our readers what’s going on in our community, how your business is involved in making our community a better place to live, or why they should stop by after work or this weekend for a great deal on a product or service they didn’t even know they wanted or needed.

We’ve had restaurants use their Facebook Updater ads to showcase happy hour food specials and meal deals. A party store used their Facebook Updater ad to give our readers a new daily reason to throw a party, whether for a well known holiday or because it was “National Tortilla Chip Day.”

The more interesting or irreverent content you post, the better because it will have our readers wondering what you’re going to say next.

The Facebook Updater ad is also a favorite of organizations that hold events on a regular basis and need to get out the word on ticket sales. Candidates for political office also love the Facebook Updater ad.

Those who use our Facebook Updater ad properly have seen great success. For them, having the ability to reach our readers with fresh new content at anytime has lead to our clients receiving more phone calls, more engagement on their social media pages, and more likes on their social media pages.

25 phone calls and 11 new likes in one week

“After one week of running our Facebook ad on Potomac Local we received 25 phone calls and 11 new Facebook likes. We spent much more money on advertising with Google and saw nothing in return,” said Austin Haynes, a candidate for Prince William County Clerk of the Circuit Court.

Each day we at Potomac Local we create new and interesting content that our readers want to read, like, and share on social media. With the Facebook Updater ad, now you can do the same to promote and grow your business.