The Desk: A Helping Hand for Hemorrhoids
Uriah Kiser
Got Hemorrhoids? We can help.
No, that’s not a cheap ploy from a journalist to lure you in to reading his latest blog –– it’s an actual banner than hangs outside a doctor’s office in Woodbridge.
Associates in Gastroenterology hung the banner on their Smoketown Road office just across from busy Potomac Mills mall.
I certainly did a double take when I drove by the building, which was the old newspaper office where I once worked.
“That’s exactly the kind of reaction we wanted when we hung the banner up,” explained Associates in Gastroenterology spokeswoman Sheri Styles. “A lot of people have commented on the banner, those comments ranging from ‘we love the banner’ to ‘are you serious?’”
This is the third banner to grace the façade of the doctor’s office.
Previous banners have been about making people aware of the dangers of colon cancer and prevalence of Celiac disease, which damages the small intestine.
Hemorrhoids, too, are no laughing matter, said Styles. The banner just draws attention to a problem many people suffer from, albeit in an unusual way.
Its marketing materials like these that take gumption to use, helping this doctors office stand out from others in the area that undoubtedly offer the same services.
Now it’s up to the bright minds at the Gastroenterology office to top the current banner.
A few creative ideas spring to mind for future banners but I won’t be the one to go there.
Uriah A. Kiser is Executive Editor and founder of PotomacLocal.com.
Related posts:
